CME Group, the world’s largest financial exchange, wanted to educate and promote Managed Futures as a way for investors to further diversify their portfolios. The strategy was to provide resources to the exchange’s FCMs and CTAs so they could educate their clients on the features and benefits of adding Managed Futures in their portfolios.
TE+A created and produced a 10-chapter, online video series that educated the financial intermediaries and their clients to help them better sell Managed Futures. The series was widely adopted, and additional voiceovers were created in a variety of languages to take the message of Managed Futures globally.
