Towneley Capital, an independent investment advisory firm established in 1971, was searching for the right firm to develop and execute a complete brand refresh. From a new logo and corporate identity system to a next generation digital footprint and messaging refinements, Towneley needed a partner that could understand the importance of each client and prospect touchpoint and communication opportunity.
TE+A worked closely with the Towneley team to evolve their long-standing brand and better position them for future growth. Through a series of branding sessions with the Towneley leadership team, TE+A created a new logo and corporate identity system, accompanied by a fresh, progressive collateral program.
TE+A launched a new website in coordination with the overall new brand efforts. The new robust website featuring a powerful and easy-to-use CMS was developed, as well as other operational communication systems designed for greater internal efficiencies, brand integrity, and enhanced client and prospect receptivity.