Cockrum Consulting, a personalized technology and cloud services consulting firm, selected TE+A to spearhead a complete rebrand of their growing business. The primary goal was to take the firm to the next level across all communication channels – from the company name, logo and corporate identity to all collateral and digital touch points. A branding plan covering all communication points and organizational needs and the work (and fun) began.
TE+A utilized holistic brand discovery to fully understand the client’s values, points of differentiation, and plans for growth. The new name and crystallized brand story stemmed from collaborative branding sessions with the client’s ownership. These sessions were equally critical to the logo development process, providing insight into how to best visually express the client’s brand. A comprehensive corporate identity package and brand standards guide solidified the foundational components of the new Vantage Point Consulting.
A new mobile friendly website was created to serve as their new digital hub – connecting all social media platforms and lead gen efforts. Additional assets, such as email and landing pages, email signatures, and presentation templates were also developed.
From digital to direct to face-to-face, TE+A has provided Vantage Point Consulting with solutions that drive awareness and generate results.