Gaining and maintaining higher levels of quality site traffic through paid digital media is part art and part science. Our strategic website traffic building approach combines them to put you on the top of the search page, as well as keep you top of mind with your clients + prospects.
Gaining and maintaining higher levels of quality site traffic through paid digital media is part art and part science. Our strategic website traffic building approach combines them to put you on the top of the search page, as well as keep you top of mind with your clients + prospects.
DIGITAL MEDIA+
The role of digital in our daily lives continues to grow and evolve. Just think about what anyone with any need does. They go online to find a solution for that need. The bigger question is, “Are you there to tell them about the solutions you offer?”
We specialize in online lead generation and awareness campaigns that generate results. By utilizing today’s most frequently utilized means of gathering information and communicating, we position your firm and your value proposition at the crossroads of opportunity — where an expanded audience and the ability to narrowly target them meet.
Our campaigns leverage the advantages of programmatic buying and cut across Search, Display, Retargeting and Paid Social and are highly targeted across geographic and demographic criteria to reach the right audience with the right message at the right time. And, ongoing campaign optimization and analysis perpetually improve performance and increase ROI.
Prospects with real needs go to today’s top search engine for results – and we all know that means Google. Search campaigns allow you to tap into greater volumes of potential customers looking for your products and services. This is when consumer purchasing and decision-making intent is heightened — it’s the ideal time to address those needs and make your company’s appeal.
Our digital media campaigns incorporate precision targeting through keyword and audience persona research to ensure our Search efforts are reaching our intended audiences and generating the qualified leads you need to fill your sales funnel and garner the largest ROI for your spend.
Display is a powerful and cost-effective way of generating awareness, increasing website traffic and enhancing lead flow. Serving as digital billboards and commercials, you brand message and promotion can be shown to the right audience, on the right sites and at the right times to capture leads. Target audience research and robust data allow you to reach new audiences and deliver your message.
To help you stand out in the crowd, we incorporate the latest in animation, embedded video and motion content to your Display efforts. Ongoing campaign analysis and optimization efforts help us hone our message and maximize both our media spend and its ROI potential.
They’ve been to your site and landing pages — even clicked on some assets and offers — but no conversion. Whether you’re looking to make the sale or set up the meeting, Retargeting allows you to show an interested party your planned banner ads and move the conversation forward.
By using Retargeting, businesses increase their chances of conversion 3X to traditional Display. Why? Because you are striking when the irons hot. And best of all, Retargeting is one of the most cost-effective ways or digital advertising. The Retargeting landscape is always shifting, we help you keep up with the latest so you are able to remain compliant.
Leveraging Paid Social allows you to cost-effectively reach your prospects and customers where they like to spend a lot of their time — on their social platforms of choice. By effectively utilizing these powerful platforms in conjunction with our other paid media efforts, we help you drive home your brand message and make connections on more personable terms.
Highly targeted and super cost-effective, Paid Social should be considered for most businesses and utilized by many. Why? Results. Let us help show you how Paid Social can be effectively used to generate awareness, heighten interests and capture qualified leads.
